Operation Groundswell is a non-profit organization that has redefined vacationing. They partner with other existing organizations in underdeveloped communities to create missions for people to purchase. The missions are tailored to the issues for the area and allow participants to backpack with a purpose.
In this edition of the annual report, the design was heavily influenced by a sunset, symbolizing the completion of a journey. Regardless of location, sunsets are globally recognized. Embracing the aesthetic of a sunset, the design has a gradient of bold colors blending together. Operational Groundswell’s groups also have different individual from all over the globe joining together for a single cause: to provide warmth to those in need.